Facebook’s growth has surpassed that of any social networking site in history and continues to grow and expand due to its ability to constantly improve and reinvent itself. According to Statista.com, Facebook had 1.59 billion monthly active users as of December 2015, and CEO Mark Zuckerberg doesn’t see the growth stopping there. Over the next 10… Continue reading Facebook Isn’t the Only One Preparing for Virtual Reality

  Entrepreneurs wear many hats,—the administrator, bookkeeper, sales person, web designer, marketer, etc. It’s no wonder many are exhausted from working in their business they can’t set aside time to work on their business. Collaborative tools make it easy to create, store and share information in-office and on the go with internal teams or external… Continue reading 7 Collaboration Tools for Entrepreneurs

Between enchanted objects and the internet of things, smartphones almost lose their glamour. It’s indeed a fact that more people in the world have mobile phones than toilets. Mobile phones have advanced from indestructible designs supporting 30 minutes of talk time to upwards of 14 hours of talk, text and web.   With over 40… Continue reading Will Smartphones Change the Future of Work?

Snapchat’s Chat 2.0 update has been called one of the platform’s “more meaningful software updates” in recent months; allowing users to go from sending a message to initiating voice or audio chat with a few button clicks. But, it’s not the feature updates that keep millennial women coming back; it’s the 1-to-1 visual experience that’s… Continue reading Here’s How Snapchat Won the Hearts of Millennial Women

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. You can make arrangements with influencers by pay, hire or if your brand is as big a deal as influencer marketing itself, you could simply inspire them to get involved. As an entrepreneur, a… Continue reading Smart Brands Use Influencer Marketing

Today, I did a talk on social marketing for Pretty Women Hustle Magazine, and let me just say, what a talk it was! The 4C’s of social marketing, considered a theory for many is yet another misunderstood emerging media strategy that traditional marketers and entrepreneurs could put to immediate use. At a base level, social… Continue reading The 4C’s of Social Marketing (And Why They Matter)

The number sign, also referred to as the pound sign or hash key, has to be among the greatest inventions in social history. This simple little character holds so much power for marketers, media companies, advocates, activists, entrepreneurs, mothers, sons— the list goes on. In the landscape of social, the symbol is acknowledged as the… Continue reading Hashtags: The Holy Grail of Social

Meerkat may be on to something, allowing the big players to win the battle of live-streaming, while it works to create a product that ultimately wins the mobile video war.